Analytics and tracking tools are an essential part of website design and development because these tools provide you with an insight into the behaviours of your visitors. You will be able to gain knowledge about how your visitors are interacting with you online, what type of content are they engaging with and so on. The presence of these tools will majorly help you when you are contemplating website redesign. By assessing the information contained in these tools, you will be able to implement the UX design insight to create your new business website.